At Zue we believe in creating all natural, high-quality, products through a transparent supply chain.

Our skin care journey starts by partnering with the Paez indigenous tribes in Colombia (South America). By providing them with more effective tools and training to harvest organic quinoa, they are able to generate enough resources to make a sustainable income and provide food for their families. Our partnership helps preserve the local biodiversity across their land and improves the quality of life of more than 1130 Paez families.

These organic ingredients are sent to our U.S. manufacturing facility, where they are carefully blended to create high-quality personal care products made with love and consciousness for our planet and people. Thanks to our customers, we continue to Give Back to social and environmental projects around the world. It’s our commitment to do so with every single purchase, because we believe every little bit counts!


Cauca is an agricultural region in Colombia, South America and home to the indigenous Paez tribe. In recent years, this area suffered a severe economic collapse. Violence between armed groups in the region caused many businesses to sever relationships with the Paez farmers who were simply caught in the crossfire. Sadly, this led to poverty, poor harvests and even starvation for the Paez people. At Zue, as part of our ongoing commitment to making the world a better place, we saw an opportunity to help the Paez farmers. We supplied them with up-to- date, more effective tools for harvesting quinoa—the key active ingredient in our beauty products. We’ve built an excellent relationship with the Paez farmers, providing training and modern equipment which has led to cleaner, healthier and more efficient production practices.


Due to the world’s population growth, as well as the development of technology, the demand for natural inputs such as vegetables and fruits is increasing. Parallel to this, monocrops which are large plantations of a single crop species, are on the rise. Because monocrops work with strong pesticides and most of these crops are genetically modified (GMO), they are standardized, mass-produced and commercially affordable. This type of sowing is leaving the organic crops of indigenous people behind. Monocropping not only leaves a negative impact on the environment, but also on the Paez people. Since their crops are organic, it takes them more time to harvest and their plots are very small, making their production levels lower than those of the monocrop plantations. The Paez have always worked Quinoa organically, and it’s part of their culture. They have dancing rituals around their harvests and involve their families in the farming.


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